What is Diggin'Dukes?
Diggin' Dukes is JMU Athletics' annual online Day of Giving, bringing together alumni, fans, friends, parents, and supporters to invest in the success of JMU student-athletes.
On Tuesday, October 20, 2026, the JMU Athletics community will unite for one day to celebrate the proud tradition of Duke Athletics and make a lasting impact on the future of our programs through gifts to the funds and teams they care about most.
Whether honoring the memories that shaped us, supporting today's student-athletes, or building opportunities for future Dukes, every gift helps move JMU Athletics forward.
Start making your plans today to make YOUR impact on October 20 and support JMU student-athletes.
1 Day. One Community. Unlimited Impact.
Diggin' Dukes is a 24-hour giving campaign dedicated to supporting the people, programs, and experiences that make JMU Athletics special.
JMU Athletics proudly sponsors 18 fully funded varsity sport programs. Gifts made during Diggin' Dukes provide critical resources that enhance the student-athlete experience beyond each program's operating budget, helping teams pursue excellence in competition, academics, leadership development, and personal growth.
21 Opportunities to Support the Dukes
Diggin' Dukes features 21 giving opportunities, allowing donors to support the area of JMU Athletics that means the most to them.
Funds include:
- 18 Varsity Sport Programs
- Dukes LEAD (Student-Athlete Leadership Development Program)
- Duke Club Proud & True Fund
- Student-Athlete Enhancement Fund
The Duke Club serves as the fundraising arm of JMU Athletics. Gifts made to the Proud & True Fund provide flexible resources that support all 18 varsity sports programs, cheerleading, and the overall priorities of JMU Athletics.
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