
This Torero Tuesday, support the Program in Latin American Studies (PILAS) as we connect USD to the Americas through deep academic engagement and cultural appreciation. As a vital anchor in our cross-border community, PILAS plays a key role in advancing USD’s mission as a Hispanic Serving Institution (HSI). Your gift helps fund dynamic programming that bridges borders, amplifies diverse voices, and fosters meaningful cross-cultural connections.
Your generosity directly supports impact-driven initiatives, including:
Día de los Muertos Celebrations: Funding customary cempasúchil (marigolds) and art supplies for student-crafted altars and calaveras. This annual tradition creates a vibrant space for students, faculty, and community members to share heritage and build lasting bonds.
Bi-National Collaboration (BINACOM Conference): Co-hosting a spring media and communications conference with partner Mexican universities, bringing together scholars, journalists, and students across the border—complete with a "Gran Baile" celebrating Latin music and culture.
Latin American Crime Fiction Festival: Bringing 8–10 prominent Latin American authors to campus in collaboration with the Municipality of Tijuana and USD partners, connecting literature, contemporary narrative trends, and classroom learning.
PILAS empowers students to navigate cross-cultural complexities, engage with regional scholarship, and lead with civic responsibility across the Americas. Join us this Torero Tuesday and invest in the future of binational learning and community engagement!

