The Competitive Excellence Fund provides the opportunity to address the department's highest priorities, launch new initiatives and take advantage of strategic opportunities across the entire athletics department. Areas in which these gifts are invested include:
- Facilities - Strategic upgrades, feasibility studies for new projects
- Visibility - Video upgrades, radio, campus branding, web-based marketing initiatives
- New Initiatives - Seed money for cutting-edge pursuits
- Compensation - Salary support to retain and attract elite coaches
- Unforeseen Opportunities - Impossible to predict
