Marketing Department

The Marketing Department’s goal is to provide students with an innovative curriculum and an active learning experience that is firmly rooted in the fundamentals, yet relevant in the face of rapid change. In addition to building students’ strategic, analytic, and communication skills, the marketing department provides experiential learning opportunities that allow students to work on real marketing projects for real companies. We prepare students for marketing careers in the areas of brand management, product management, advertising, digital and social media marketing, international marketing, marketing research, analytics, professional selling, and others.