Project Global will support UM-Dearborn’s AMA chapter in competing at the AMA International Collegiate Conference, the nation’s largest student marketing competition. By funding travel and participation, we will showcase UM-Dearborn talent on a global stage, strengthen our reputation, and create transformative professional development and networking opportunities for students.
Project Global is more than a trip, it’s an opportunity to position UM-Dearborn as a force in marketing education. The AMA International Collegiate Conference (ICC) brings together thousands of students nationwide to compete in case competitions, sales challenges, and strategy events while learning from industry leaders. By supporting our participation, donors will directly invest in student growth, help us elevate UM-Dearborn’s visibility on the national stage, and empower our students to return with skills, experiences, and recognition that inspire the entire campus community.
About our Organization
The purpose of The American Marketing Association at The University of Michigan - Dearborn is to foster students’ passion and education towards the field of marketing and related careers, develop sound knowledge in marketing principles and theories, understand and practice addressing real world marketing problems, provide students with tools and resources to excel in their professional and academic careers, encourage and uphold honest and ethical business practices, promote friendly relations between students, faculty, and business professionals, and provide students the opportunity for self-development through various leadership opportunities and involvement in professional and organization related projects.


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