American Marketing Association - JCU Chapter

The American Marketing Association (AMA) JCU Chapter and B_Inspired Digital Marketing Agency are two transformative programs at John Carroll University that give marketing students the chance to gain real-world experience, develop leadership skills, grow personally and professionally, and build lasting connections with their peers through hands-on projects, team-building experiences, and meaningful collaboration.

What is the AMA JCU Chapter?

The AMA JCU Chapter is John Carroll University's official collegiate chapter of the American Marketing Association, run by students for students. The organization prepares future marketers and business professionals through professional development, leadership opportunities, and national competitions.

Members take an active role in managing and growing the chapter by organizing professional development events, leading outreach campaigns, promoting networking opportunities, developing community-driven initiatives, and building partnerships with local organizations.

Each year, selected students represent JCU at the AMA International Collegiate Conference, where they compete in marketing strategy, simulations, and sales competitions alongside peers from across the country. These experiences sharpen professional skills while strengthening teamwork, public speaking, and critical thinking.

The chapter emphasizes both personal and professional growth by offering mentorship, leadership opportunities, and access to exclusive marketing resources that support students well beyond graduation.

What is B_Inspired, a Student-Run Digital Marketing Agency?

B_Inspired is John Carroll University’s first student-run digital marketing agency, housed in the Boler College of Business. The agency provides students with hands-on experience through real-world marketing projects with local businesses, nonprofits, and campus partners.

Under the guidance and mentorship of experienced marketing faculty, students build strong professional skillsets and community partnerships by delivering services such as social media strategy, content creation, online advertising, web optimization, and data-driven marketing analytics.

In addition to client work, B_Inspired offers opportunities for students to earn industry-recognized certifications, collaborate in cross-functional teams, and grow as business leaders and innovators, equipping them with the skills to succeed in the fast-paced marketing landscape.

Why Your Support Matters

By supporting the AMA JCU Chapter and B_Inspired, you’re investing in the next generation of marketing professionals and leaders from JCU.

These programs connect classroom learning with real-world practice, preparing students to thrive in a fast-changing digital and professional world. Whether it’s learning to craft data-driven campaigns, working on cross-functional teams, competing alongside the nation’s top marketing students, or building lasting friendships, students leave with experiences that shape not only their careers but also their lives.

How Your Donation Will Make an Impact

We're seeking to raise at least $1,000 to help these programs grow and reach more students. Your donation will help fund:

• •Travel and registration for students to attend the AMA International Collegiate Conference
• •Access to professional certifications and training in cutting-edge digital marketing tools
• •Digital resources and tools for real client projects at B_Inspired
• •Networking opportunities with local businesses, professionals, and organizations

Every contribution, big or small, directly supports student growth, learning, and career readiness. With your help, we can continue to provide these powerful, hands-on experiences that prepare our students to lead with confidence and purpose.