The Power of Personalization: Smarter outreach, stronger results

In a crowded fundraising landscape, standing out means speaking directly to what matters most to your donors. In this session, we’ll explore how to revolutionize your outreach strategy through personalized appeals to better connect with donors based on their interests and behavior - and ultimately drive more giving.

Speakers: 

- Alan Ham, Director of Participation and Direct Response Annual Giving, The George Washington

- Devin Helms, Assistant Director of Advancement Technology, University University of Louisiana at Lafeyette

If you like what you see and want to learn more about how GiveCampus can support you and your team, schedule time with someone who knows the platform inside and out.

This session was presented at the 2025 GiveCampus Partners Conference in August. Closed captions have been auto-generated by AI.