The greatest tool is the hardest to use. Machine learning is the world’s most important general-purpose technology – but it’s notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What’s missing? A specialized business practice suitable for wide adoption. In this keynote, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment. And he illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. 

Speaker: Eric Siegel, Co-Founder and CEO, Gooder AI; Founder, Machine Learning Week Conference Series; Bestselling Author, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die and The AI Playbook: Mastering the Rare Art of Machine Learning Deployment

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This session was presented at the GiveCampus Partners Conference in August 2025. Closed captions have been auto-generated by AI.