Frequently Asked Questions


What is GiveCampus?

GiveCampus is a social fundraising and engagement platform. It empowers educational institutions to meet donors where they spend their time and make giving more than just a transaction -- increasing acquisition, reactivation, retention, and upgrades. By blending models like crowdfunding, peer-to-peer fundraising, and social networking, GiveCampus helps make philanthropy more social, more interactive, and more fun. It was built by a former Facebook engineer to bring people together in support of the schools, causes, and initiatives that they care about.

Who can use GiveCampus?

GiveCampus is an open platform. Alumni, students, parents, friends, faculty, and staff can use GiveCampus to connect with their school and with one another around philanthropy.

What if I don’t see my school on GiveCampus?

This just means that your school hasn’t partnered with us yet. We are eager to partner with them, so please let us know that you would like to see them on the site, and we will contact them immediately!

Creating a Campaign

Who can create a campaign?

Each school sets its own guidelines for who can create a campaign. Visit your school's GiveCampus page to review its guidelines.

What can I create a campaign for?

Each school sets its own guidelines for campaigns. These guidelines are designed to help match your interests with the school’s areas of greatest need, so that your campaign has the most impact.

What if my idea doesn’t fit the school’s guidelines?

Please let us know! We are continuously working with schools to refine their guidelines so that people can support the causes they care about most. And if you aren’t sure whether your idea fits the guidelines, just ask us!

How much does it cost?

Nothing! There are no fees to create and launch a campaign, and the school directly receives 100% of the money raised.

So how does GiveCampus make money?

We utilize a subscription model that is carefully designed to ensure that GiveCampus is accessible to every non-profit educational institution. Please send us a note at if you would like to learn more!

I want to create a campaign for a school that’s not on GiveCampus. What should I do?

Let us know by clicking here! We want to partner with as many educational institutions as possible. And if you tell us that you want to see your school on GiveCampus, we'll get on it right away!

What does a campaign consist of?

Each campaign has six primary ingredients: (1) a short, descriptive name; (2) a goal, which can be defined as a dollar figure or as a number of donors; (3) a duration (for most campaigns, we recommend 30 days); (4) a 140-character 'headline'; (5) a video (we recommend no more than about 2 minutes); and (6) a written description (we recommend about 300 words). GiveCampus experts are available to help you think through and generate each of these elements.

Do I have to make a video?

Yes. Videos dramatically increase a campaign's probability of success, so we've made them a requirement. We know this may seem like a daunting task, so we've provided some advice on how to make a great video in our Tips for Success. (Note: In some circumstances, schools may create a campaign without a video.)

Can I create a campaign as part of a team?

Yes! In fact, we encourage it. The more people you enlist to help, the more money you're likely to raise. You should also recruit donors and advocates to join you before your campaign launches.

What if I need additional help?

Even if you create a campaign by yourself, you won't be alone. A GiveCampus expert is assigned to each campaign to answer questions and help along the way. Have a question right now? Contact us!

What if my campaign doesn’t reach its goal?

That depends. Most campaigns are 'Keep-it-All' campaigns, but some are 'All-or-Nothing' -- this setting will be determined by you/your school when the campaign is created. In a 'Keep-it-All' campaign, donors are charged immediately. In an 'All-or-Nothing' campaigns, donors are charged only once the campaign concludes, and they are only charged if your campaign has reached its goal. In either case, we strongly recommend that you review our Tips for Success before you get started to give your campaign the best shot at success!

Advocating for a Campaign

What is an Advocate?

An Advocate is someone who supports a campaign by spreading the word and encouraging others to join in. Advocates are highlighted on the campaign page, along with data on the impact of their efforts.

How do I become an Advocate?

There are three ways to become an Advocate: (1) sharing the campaign via email and on social media, (2) offering a Matching Donation or a Challenge, and (3) creating a Personal Plea.

Do I have to sign up or log in to become an Advocate?

It depends on the type of advocacy you want to conduct and whether you want your impact to be highlighted on the campaign page. More specifically:

Sharing: Anyone can share a campaign, but you must sign up or log-in if you want to be highlighted on the Advocates tab and track the impact that you are having. When you sign up or log-in, you receive unique links to share and GiveCampus tallies the number of clicks to the campaign that you generate, how many of those clicks turn into donations, and the sum of those donations. If you don’t sign up or log-in, your impact statistics will be combined with others and tallied together under “Community Advocates.”

Personal Pleas: You must sign up or log-in to create a personal plea.

Matching Donations and Challenges: You do not need to sign up or log-in to offer a Matching Donation or a Challenge.

How do I share a campaign with my network?

There are multiple ways to share a campaign. Every campaign has buttons to Share and Tweet immediately below the Donate button and on the Advocates tab. The Advocates tab also has a shortened link to the campaign that you can copy and paste wherever you want. If you are logged-in, all of the links on the Advocates tab are unique to you—when you share them, GiveCampus will keep track of your impact and highlight it on the Advocates tab.

What if I want to share, but I don’t want my impact to be highlighted on the campaign page?

No problem! Just share the campaign’s full web address (from your web browser) or use the Share and Tweet buttons that are immediately below the 'Give!' button.

Personal Pleas

What is a Personal Plea?

A personal plea is a short video in which you explain why you support a campaign and encourage others to do the same.

Where are Personal Pleas displayed?

Personal Pleas are accessed from the Advocates tab of the campaign page. Additionally, when you create a Personal Plea, you receive a direct link to your Plea that you can share with your network.

Do I have to sign up or log-in to create a Personal Plea?


Will I be highlighted for creating a Personal Plea?

Yes! Your name (and picture, if you have one) will show up on the Advocates tab, along with a link to your Plea.

Will I be able to see if my Plea is having an impact?

Absolutely! When someone makes a donation directly from your Plea, it will be noted on the Advocates tab along with any other Advocate stats that you have generated (clicks, donations, etc.).

Matching Donations

What is a Matching Donation?

Matching Donations are a great way to show your support for a campaign and encourage others to get involved. On GiveCampus, there are two types of Matching Donation: Per-Dollar Matches and Per-Donor Matches.

What is a Per-Dollar Matching Donation?

When you set up a Per-Dollar matching donation, you agree to donate a certain amount for every dollar donated by others, for a certain period of time, up to a pre-defined maximum. For example, you could agree to donate $1 for every $1 donated, for the next five days, up to $500.

What is a Per-Donor Matching Donation?

When you set up a Per-Donor matching donation, you agree to donate a certain amount for each donor who gives to the campaign, for a certain period of time, up to a pre-defined maximum. For example, you could agree to donate $25 for each donor who gives to the campaign, for the next ten days, up to $500.

What if I only want to match one specific person or group of people?

Easy! When setting up your Match, click the button that says 'I only want to Match specific people' and add the email addresses of the person or people you want to Match. Each of the people you list will receive an email telling them that you want to Match their gift, and the email will include a special link they can use to take advantage. Your Match will not be visible to other donors or apply to their gifts.

Are Matching Donations tax deductible?

Yes! Unless otherwise specified on the campaign page, all donations on GiveCampus are tax deductible. You will receive a donation receipt from the school after your donation is processed.

Are Matching Donations visible on the campaign page?

Yes. When you offer a Matching Donation, you will appear on the campaign’s Donors tab and the results of your Match will appear on the Advocates tab—specifically, the number of donors and amount you have matched. Additionally, while your Match is active, all of the details will appear on the campaign page—the amount you are matching, the duration of the match, the maximum donation amount, and how much you have matched thus far.

Can I offer a Matching Donation anonymously?

Yes. If you choose to be anonymous, the details of your Matching Donation will appear on the campaign page, but you will be identified as “Anonymous.”

Do I have to sign up or log-in to offer a Matching Donation?


How much of a Matching Donation goes to the school?

All of it! The school directly receives 100% of each and every donation, for use as stipulated by the campaign.

When will my credit card be charged?

In a Keep-it-All campaign, you will be charged as soon as your Match concludes. In an All-or-Nothing campaign, you will only be charged when the campaign concludes -- and only if the campaign has successfully reached its goal.

Does GiveCampus store my credit card information?

No. GiveCampus does not store or save your credit card information. We take security very seriously, so this sensitive data is handled exclusively by a PCI Compliant payment processor.

Partnering with GiveCampus

What if I work for a school that is interested in partnering with GiveCampus?

The GiveCampus community thrives on partnerships with the educational institutions that it supports. Please contact us if you work for a school that is interested in partnering with GiveCampus. We are eager to hear from you!

Signing Up and Logging In

Why should I sign up or log in?

You receive an enhanced experience when you sign up or log in. GiveCampus customizes everything you see based on where you went to school and who you went to school with. And if you sign up or log in with your Facebook account, GiveCampus connects you with your Facebook friends so that you can see what they’re up to and work together in support of higher education.


What is an endowment?

Endowments are permanent legacies. They are invested to grow over time and provide support for a designated purpose in perpetuity.

I thought there was just one endowment?

Most institutional endowments actually are comprised of hundreds or even thousands of individual funds. Some of these funds are unrestricted and others support specific entities and initiatives, such as financial aid, professorships, and independent research.

Who names an endowment?

If you create a campaign to establish a new endowment, you name the fund. The name must be included in the campaign name and specified on the campaign page.

How much must I raise to establish an endowment?

The amount needed to establish a new endowment varies by institution and the type of endowment. At most institutions, the minimum to create an unrestricted endowment ranges from $25,000 to $100,000. Restricted endowments typically have higher minimums. Consult each institution’s campaign guidelines for details.

What other requirements are there?

Before a campaign to create a new endowment goes live on GiveCampus, the campaign creator will need to sign an endowment agreement with the institution. This agreement defines the purpose of the endowment, and its exact language must be included on the campaign page.

Will I be recognized for establishing an endowment?

Yes. Recognition varies by institution, but in most cases you will be able to name the endowment and the institution will regularly update you and your family about the difference it is making. Additionally, in most cases you will receive annual reports detailing the value and use of the fund. For example, if you create a financial aid endowment, you will learn about scholarship recipients.

What if I want to create a campaign to support an existing endowment?

All you need to do is specify the endowment fund that your campaign will support. There is no minimum amount required.

What if I still have questions?

Contact us! We are excited by your interest in an endowment and eager to help you take the next step.