Post on social media

The built-in sharing buttons on the campaign page generate a link that is unique to you. You can also create your own social media posts using some of the following language as inspiration:

• I'm giving this Blue Gray Day in celebration of the Class of 2023. Join me and show off your Hill Ties by giving back to the place we all love! #BGDay2023 LINK
• #BGDay2023 starts today! I gave, did you? Join me and show your Hill pride in two ways: Make a gift to Hill and then, share this post on your feed to spread the word.  @HillAlumni #HillTies LINK
• Show your Hill Pride on this Blue Gray Day by giving to an area of The Hill Fund that matters most to you. Don’t forget to spread the word! @HillAlumni #BGDay2023 LINK
• It’s time to rally for the Hill community on #BGDay2023. Join me in giving back to the School we love! @HillAlumni #HillTies  LINK
• It’s #BGDay2023! Make your gift and share the campaign today. Go Blue! @Hill Alumni
• [Post photos from your time at Hill, be it a team photo, sixth form photo, etc.] Here’s a #throwback in celebration of #BGDay2023. Make a gift today in celebration of your favorite Hill [faculty, tradition, friend, etc.] #HillTies LINK
• I’m wearing my Hill tie/scarf today in honor of #BGDay2023. Will you join me in giving back to the place we hold so dear? #HillTies LINK

Making a personal plea video

Posting a personal plea video is a simple and effective way to encourage others to support Blue Gray Day by telling your story. Your video will appear on LINK TO GIVING PAGE and you will also receive a link to share it on your social media. After recording your video, go to the Advocates tab, and then select to share your message!

CONTENT TIPS

• Introduce yourself. Tell viewers who you are and how you’re connected to Blue Gray Day.
• Make it personal and enthusiastic. Explain what you love about Hill and why they should give too. Share the goal and describe how the funds raised will support students with financial need and much more.
• Make an ask! Ask the viewer to contribute to the campaign and to share it with friends.
• Videos should last no more than 60 seconds. Please make your ask in the first 30 seconds.

TECHNICAL TIPS

• Hold your phone horizontally.
• Film at eye-level or slightly above.
• Use good light. Natural light is best, so go outside if you can.
•  Choose a quiet location to film so your voice will be heard.
• Keep the camera steady. Use both hands to grip your phone.

QUESTIONS? Contact kkoller@thehill.org